Professional services firms face a difficult question: how do you use AI to enhance expertise rather than replace it? The opportunity isn't simply cutting costs; it's strengthening the judgement, insight, and relationships that clients actually pay for. But most AI isn't built for that. It's built to automate, not to augment.

This challenge led me to undertake a PhD in AI, researching how organisations can adopt AI responsibly when expertise and trust are non-negotiable, and what happens when algorithms start influencing professional decisions.

Working with accountants, surveyors, lawyers, and other professionals, I typically act as a strategic advisor to partners and leadership teams. The focus is on the questions that should come before any technology investment: where AI genuinely adds value, what risks it introduces, and how to move forward without losing what makes your firm valuable.

My background includes working within Big 4 accounting firms, international consultancies and running my own real estate advisory practice. I hold an MBA from Ulster Business School, a postgraduate Diploma in Financial Strategy (with distinction) from Saïd Business School, University of Oxford, and an MSc in Computer Science and Data Analytics (with merit) from the University of York. I'm also professionally qualified in both real estate and taxation.

If AI adoption is something your firm is thinking about, I'd welcome a conversation.